Panera recent menu additions6/26/2023 Delicious Cheese Times: Broccoli Cheddar Soup & Mac & Cheese (snapcode).Mac-Tomato Medley: Mac & Cheese & Creamy Tomato Soup (snapcode).Southwest Chili Shake Up: Southwest Chile Lime Ranch Salad & Turkey Chili (snapcode).Again, that figure is now up to 1.4 million per week.Īll that said, it’s no secret to see Panera leverage one of the industry’s most engaged bases for a difference kind of menu run. In 2014, it set a target of 20,000 digital orders a day with its new programs. Delivery arrived in 2016 and was live in 75 percent of units as of 2018. Panera’s digital kick really began in 2014 when it launched “Panera 2.0.” Ordering, pick-up, mobile app, and delivery were all key targets. It receives about 1.4 million digital orders per week, up from 1.2 million in 2017. The mix, which includes online, mobile, and kiosk orders, accounts for roughly 33 percent of Panera’s sales currently. Last year, the company said it was set to hit $2 billion in total digital sales by the end of 2018. The bakery brand gathered some 4.5 million users and generated 200 basis points of traffic growth from loyalty within a year of launching in 2010. Panera’s loyalty platform has long been an industry leader. In partnership with AR company, Kabaq, which is a subsidiary of The Glimpse Group, guests can scan designated Snapcodes and see how two menu items come together. In addition to the rollout, the chain brought four of the soup “hacks” to life through a unique augmented reality experience on Snapchat. Earlier in the month, Panera Bread introduced a special “You Mix 2” menu that features eight menu remixes crowdsourced directly from its 34 million MyPanera member base.
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